Branding

I was reading an article and they quoted a crop consultant but they didn’t mention whether or not the person was a CCA or CPAg.  I looked him up and he was not certified.  In this case it was appropriate not to list it but I have also done the same thing and found out the person was a CCA or CPAg but never mentioned it.

We are continually working on increasing the awareness of the CCA and CPAg programs.  One of the best ways to do that is if everyone who is one would always have the initials after their name.  It should be part of your signature.  It reinforces the brand and it can open the door to a conversation to explain what it is to someone who may not know.  You are the best representative for your profession.  The value you place on it will be the value others place on it.  No more, no less.  And if you don’t care, don’t expect your customers to.  So if you don’t already, add the CCA or CPAg title after your name on all of your correspondence and by all means, if you are quoted in an article, tell them that you are certified and it should be part of your description.  Be proud of it!  You had to earn it and not everyone does.

About these ads

About Certified Crop Adviser

Blog Manager Luther Smith is the Director of the Certified Crop Adviser (CCA) Certification Programs. Co-Blogger Bruce Erickson the Agronomic Education Manager of the CCA Certification Programs. The CCA mission validates the credentials of professional crop advisers by establishing standards for knowledge, experience, ethics and continuing education. CCA has been a program of the American Society of Agronomy for more than 20 years. Learn more at: https://www.certifiedcropadviser.org/
This entry was posted in Uncategorized. Bookmark the permalink.

4 Responses to Branding

  1. Tom basden says:

    Looked everywhere on the web site for a CCA ballcap with no luck.

    • Nice to hear from you Tom. We do have a supplier in Madison but would need an order for more than one. We use to have them in stock but the demand was too low to continue. You can find a local supplier and we can provide you the logo details if you would prefer that route. Let me know how you would like to proceed.
      Thanks,
      Luther

  2. Great suggestion Sara. This tool can be used by anyone – farmers, employers, CCAs, CPAgs – to find or confirm a certified professional. It’s a great resource.

  3. Sara Uttech says:

    We have a free tool on the CCA website that anyone can use to look up if someone is a Certified Crop Adviser, Certified Professional Agronomist, and/or Certified Professional Soil Scientist: https://portal.sciencesocieties.org/BuyersGuide/ProfessionalSearch.aspx

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s